Bluetooth® Proximity Marketing Solutions
Campaign Solutions | Bluetooth® Hardware |
Target Your Audience And Increase Response Rates...
Bluetooth® Proximity Marketing provides exciting opportunities allowing you to broadcast rich content such as images, audio, video and applications to nearby mobile devices.
This powerful marketing technology is particularly effective for targeting attendees at live events, retail outlets and exhibitions. The result is increased footfall to your store, more visitors to your exhibition stand, higher awareness of your brand and participation in other mobile services.
The Opportunity To Grab Your Target Customer Now...
Bluetooth® proximity marketing gives you the opportunity to talk to your customers and prospects whilst they are in reach and ready to engage with your service or brand.
Retailers can send coupons, offers and promotions to passers-by, whilst they are in-store and in "shopping mode".
Brands can send adverts and promotions at targeted locations such as festivals, gigs or sports events.
Media Owners can send adverts, coupons and promotions for new music, film or book releases, enhanced with video trailers and audio tracks direct to their target audience.
Local Authorities and other such bodies can deliver public information messages, visitor and tourist information and promote local events.
Leisure and Entertainment organisations such as pub and bar owners can instantly promote offers, send money off vouchers and issue queue jump passes.
Why Bluetooth®?
Bluetooth® is currently the world's best supported short-range wireless standard and recent campaigns have shown that more than 30% of people have their Bluetooth® switched on, or will do so when prompted. For highly targeted campaigns, response rates of more than 70% can be achieved.
Using Bluetooth®, you are able to target an audience with near-pinpoint accuracy, based on location, and the cost of running Bluetooth campaigns is more predictable and more often cheaper than SMS campaigns.
Bluetooth® marketing is not just about pushing out adverts - we have fully integrated Bluetooth®, Internet and Messaging solutions that communicate at real-time with back-end systems and the mobile networks for a rich interactive experience with the consumer, based on demographic, time-of-day and location.
Let us help you take advantage of what is the biggest growth area in digital media...
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Find Out About:
- Full Service Packages
- SMS Solutions
- MMS Solutions
- Location Based Services
- Consultancy
- Systems Integration
Adopter Member of the Bluetooth Special Interest Group
bluetooth.org
Blue Onboard™ is the next generation bus passenger communication and advertising solution. Using Bluetooth® and location-based technologies you are now able to target your audience predictably whilst they are in a period of dwell time. Our flexible system allows for highly configurable campaigns to be created based on many different factors, include time of day, route, destination and even the weather if required!
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